Property Development in Melbourne, Australia

January 16, 2024

In Australia, the real estate market is undergoing a significant transformation. As the industry navigates through economic, social, and technological shifts, the role and strategies of property developers are evolving rapidly. 

Adaptability has become crucial for property developers to remain successful. This article explores how market changes are compelling the property development sector to evolve and innovate.

Current Market Dynamics

The Australian real estate market is experiencing a period of change influenced by various factors including economic fluctuations, demographic shifts, and advancements in technology. These changes have necessitated a strategic pivot for property developers, who must now adapt to a landscape that is markedly different from what it was a decade ago.

Deep Dive into Economic Influences

Economic conditions, such as interest rates and housing affordability, directly influence property development. Additionally, global economic trends, including shifts in foreign investment policies, significantly impact the domestic real estate market. Understanding these dynamics is critical for developers to navigate the market strategically.

Strategies for Adapting to Market Change

To navigate these changing dynamics, property and real estate developers are adopting various strategies:

Agile Development Methodologies

Developers are increasingly adopting agile methodologies, allowing for more flexibility and responsiveness to market needs. This approach facilitates quicker decision-making and adaptation to changing consumer preferences.

Technological Innovations in Property Development

Technological advancements are revolutionising property development. Virtual reality is transforming property viewings, allowing potential buyers to tour properties remotely. Artificial Intelligence is used in predictive market analysis, helping developers understand and anticipate market trends. Additionally, blockchain technology is enhancing the security and transparency of real estate transactions.

Embracing Sustainable and Smart Technologies

Sustainability has become a key focus, with developers integrating eco-friendly materials and energy-efficient technologies into their projects. Additionally, the incorporation of smart technology in homes is becoming a standard, driven by consumer demand for convenience and efficiency.

Diversification of Real Estate Portfolios

Diversifying portfolios to include a mix of residential, commercial, and mixed-use properties is another strategy developers are using to mitigate risks associated with market fluctuations.

Collaborations and Partnerships

Developers are increasingly engaging in collaborations and partnerships with technology firms, environmental consultants, and local communities to enhance the value and appeal of their projects.

Case Study

Queen’s Wharf Brisbane represents an example of a development that goes beyond traditional residential developments of the past. 

Set for a staged opening from August 2024, Queen’s Wharf Brisbane will transform tired and underutilised CBD land into a place of life and activity that locals and tourists will be proud to visit.

Our consortium team (Destination Brisbane Consortium, a joint venture between The Star Entertainment Group, and Hong Kong-based Chow Tai Fook Enterprises and Far East Consortium) is engaging with a wide range of stakeholders including the local community, governments, businesses and industry.

We strongly value the many views of these stakeholders and that is why in 2016, before any construction work began, Destination Brisbane Consortium undertook a community sentiment survey to create a baseline for measuring community views over time. Each year the team conducts the same survey to measure any change in community views and to identify areas of interest to the community.

The new development will celebrate Brisbane’s outdoor lifestyle and maximise the city’s amazing subtropical climate and 300+ days of sunshine every year.

It will feature the equivalent of 12 football fields of public space including newly created parkland, upgraded riverfront access and, the iconic Sky Deck and an elevated Leisure Deck on Level 7 of the resort that includes green space and resort facilities.

Queen’s Wharf Brisbane will also support a range of outdoor activities including exercising, cycling, running and kayaking.

Across the entire development, there are several spaces that have been designed for use individually or as an extended space that links together to support major events and festivals.

In addition to revitalised heritage buildings and an array of new retail, dining and entertainment options, it will also provide the equivalent of 12 football fields of public space to enjoy. This includes parkland, newly created river spaces as well as The Star Brisbane integrated resort development incorporating the Level 7 Leisure Deck and iconic Sky Deck positioned 100 metres above the Brisbane River.

Emerging Trends in the Real Estate Industry

The real estate industry is witnessing several emerging trends:

Mixed-Use Developments & Adaptive Spaces

The ongoing trend of integrating residential, commercial, and retail components within a single development, exemplified by projects like our West Side Place in Melbourne, is poised for continued growth. These mixed-use properties not only foster vibrant communities but also provide unparalleled convenience for residents.

In response to evolving work patterns, property developers are set to introduce versatile spaces designed to accommodate various purposes. This evolution includes the incorporation of co-working spaces, flexible office layouts, and multi-functional communal areas.

Wellness and Inclusive Design Focus

A commitment to health-centric design involves several facets, such as maximising natural light, dedicating spaces for physical activities, and using materials that enhance indoor air quality. Developers are progressively integrating fitness facilities, green areas, and wellness features into both residential and commercial properties, aiming to promote an active and healthy lifestyle.

With the rising significance of well-being, property developers are expected to persist in prioritising health-centric design. This strategy aims to attract conscientious consumers who seek a comprehensive approach to their living and working environments.

Furthermore, inclusivity will emerge as a central theme, with developers ensuring that spaces are accessible to individuals of all abilities and backgrounds. Beyond being a legal requirement, creating inclusive environments aligns with market demands for spaces that cater to diverse demographics.

Urban Revitalisation and Transformation

Property developers are set to play a pivotal role in breathing new life into urban areas, transforming underutilised or deteriorating spaces to meet the evolving needs of city dwellers.

In this endeavour, developers will actively engage with local communities, crafting projects that resonate with the values and aspirations of the individuals who will inhabit these spaces. This collaborative approach ensures that urban redevelopment projects align with the unique identity and vision of the communities they serve.

Read more about emerging trends for property development in Australia here.


Property developers face numerous challenges, including regulatory complexities, market volatility, and rising construction costs. However, these challenges also present opportunities to innovate and differentiate. By embracing new technologies, sustainable practices, and consumer-centric designs, developers can turn these challenges into competitive advantages.

Future Outlook

The future of the real estate market in Australia looks to be driven by continued technological advancements, a stronger focus on sustainability, and evolving consumer preferences. 

Property developers who stay ahead of these trends and adapt their strategies accordingly are likely to see sustained success.

Leading Innovation in Australian Real Estate with Far East Consortium

As the landscape of property development continually evolves, embracing innovation and adaptability becomes vital. Far East Consortium stands at the forefront of this dynamic change, pioneering sustainable and technologically advanced solutions in real estate. We welcome you to join us in shaping the future of Australian property development, where innovative ideas meet practical solutions for a progressive real estate market.

Why not get in touch with us today?